Why Social Media & PR Agencies in India Are Failing Brands TodayThe current state of social media and PR agencies in India is deeply problematic. Most of these agencies operate with a mindset that is…Oct 11Oct 11
Beyond Sobriety: How the Sober Curious Movement is Driving a Market Shift and Redefining Lifestyles50% of the population of India is under 25. And this generation (aka Gen Z) is “Sober Curious”. This is a term I didn’t know existed till…Oct 6Oct 6
From Consumer to Consumed: The Identity Crisis No One’s Talking AboutI love things — buying them, keeping them, showing them. But what I love even more is observing — first myself, then the world. And what…Sep 7Sep 7
I Broke My 162-Day Sobriety: Here’s How I FeelFirstly, I didn’t know the number of days I was sober until I started writing this piece. I thought it would be closer to 200. Okay, let’s…Jul 15Jul 15
Shifting Centres: The Nu Brown EraAs an avid observer of cultural dynamics, especially within Brown communities, I’ve witnessed an evolution. It seems we’re no longer…Mar 232Mar 232
Overcoming The 8th Cardinal Sin: Internet GluttonyA breakdown of the concept of alt nutrition for your mind.Aug 13, 2022Aug 13, 2022
