The Fabric of Belonging: How Design Preferences Shape CommunitiesEveryone seems to be wearing the same thing these days. Or at least, within certain circles, it feels that way. Fashion has never been more…Feb 12Feb 12
Why Brands Need to Be Cooler Than Their Promoters | & InfluencersPromoters aren’t the problem — weak brands are.Jan 19Jan 19
From Icons To EcosystemsHow Modern Brands Are Winning By Selling Worlds, Not ProductsDec 3, 2024Dec 3, 2024
The Relevance Paradox: How Today’s Biggest Trends Lose Their Hype OvernightIn the digital age, news and trends spread at lightning speed. Information jumps from one platform to another, reaching millions instantly…Nov 7, 2024Nov 7, 2024
Why Social Media & PR Agencies in India Are Failing Brands TodayThe current state of social media and PR agencies in India is deeply problematic. Most of these agencies operate with a mindset that is…Oct 11, 20241Oct 11, 20241
Beyond Sobriety: How the Sober Curious Movement is Driving a Market Shift and Redefining Lifestyles50% of the population of India is under 25. And this generation (aka Gen Z) is “Sober Curious”. This is a term I didn’t know existed till…Oct 6, 2024Oct 6, 2024
From Consumer to Consumed: The Identity Crisis No One’s Talking AboutI love things — buying them, keeping them, showing them. But what I love even more is observing — first myself, then the world. And what…Sep 7, 2024Sep 7, 2024
I Broke My 162-Day Sobriety: Here’s How I FeelFirstly, I didn’t know the number of days I was sober until I started writing this piece. I thought it would be closer to 200. Okay, let’s…Jul 15, 2024Jul 15, 2024
Shifting Centres: The Nu Brown EraAs an avid observer of cultural dynamics, especially within Brown communities, I’ve witnessed an evolution. It seems we’re no longer…Mar 23, 20242Mar 23, 20242
